Managing Base of the Pyramid as a Business Opportunity : A Longitudinal Field Study
Résumé
In the last decade a growing articulation of the business strategy of the firms with some
specific global societal challenge in line with its core activities has been observed. This
change provides both a need and an opportunity for Base of the Pyramid (BoP) activities to
migrate from their preserved status within the Corporate Social responsibility (CSR)
department to business operations. We explore the successive steps associated with this
change at Schneider Electric through a longitudinal case study. The newly adopted business
strategy of the firm clearly facilitates the change in the mindsets all through the company.
Still the need for adapting the management systems remains pending. A key finding that
emerges from our analysis is to instill interactive processes through an organizational change
and a strong commitment on the commercial purpose of the BoP activities. We also highlight
that BoP activities cannot be directly transferred to operational entities without
simultaneously identifying which of the functional department will be in charge of providing
the corresponding management systems and support such longer-term investments.
Origine : Fichiers produits par l'(les) auteur(s)
Loading...