New Product Introduction and Slotting Fees

Abstract : The availability of a new product in a store creates, through word-of-mouth ad- vertising, an informative spillover that may go beyond the store itself. We show that, because of this spillover, each retailer is able to extract a slotting fee from the manu- facturer at product introduction. Slotting fees may discourage innovation and in turn harm consumer surplus and welfare. We further show that the spillover may facilitate the use of pay-to-stay fees by an incumbent to deter entry. Finally, a manufacturer is likely to pay lower slotting fees when it can heavily advertize or when it faces larger buyers.
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Soumis le : mardi 7 février 2017 - 10:20:23
Dernière modification le : samedi 24 mars 2018 - 01:33:55
Document(s) archivé(s) le : lundi 8 mai 2017 - 12:27:36


Cahier n° 2017-02_CHAMBOLLE C...
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  • HAL Id : hal-01458949, version 1


Claire Chambolle, Clémence Christin. New Product Introduction and Slotting Fees . 2017. 〈hal-01458949〉



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